Tuesday, February 8, 2011

Week Four

Planet Produce

We took our edible alphabets and created graphics for the independent green grocer Planet Produce.
Here are the results:


Becca Mullineux

Kristen Acampora


Sarah Machicado


Suki Kim

Sairom Moon



Stacey Montebello


Nora Truskey


Nicole Mueller



Minjie Yoo


Kate Guthrie



Hannah Trieb



Jiah Suh


Alex Lasher



Chelsea Soisson




Annalise Olson

Dain Suh


Eve Mobley



Gabriela Gonzalez


Next Assignment:
Words on Wheels 2011

Deadline: Final output due March 3rd at 3pm / Illustration Office for jurying. The winning

poem art will be selected by jury on March 6th and winners notified. Winners must submit their corrected files on a CD with your name, phone number and email address by March 9th to the Illustration Office.

Winning Poem Final Print: at full size, trimmed to 10 7/8” high x 27 1/2” wide including

the side banner. Pls use the ArtTech Lab. Your print out will have a bleed on it, pls trim this off.

Don’t submit with crops showing or with white border.

Final Art Requirements: The artwork you make needs to include a bleed on the top, left and

bottom. The art needs to be prepared at 11 1/8” high x 21 3/8” wide, or to that proportion.

The bleed area will be cut off. Also plan your composition so that nothing important falls within ½”

of the top and bottom of the panel. Metal rails hold the poster in place and would hide anything

in this area. See Design Requirements for additional info.

We should be able to read both the poem and the image in unison and

visual harmony. Leave room in your composition to make the poem easy

to read!

Files in the Words on Wheels folder that you will receive at the InDesign tutorial or go to Lynda.com

to create your file.

Things you’ll find:

• Fonts folder: Has all the fonts you will need. Must be included in your project folder. Pls check th computer you are on to make sure it has the SAME fonts. If it doesn’t, go to your Application folder on your Hard Drive, open it and look for the folder called Fonts. Highlight the new fonts and drag them into your computers Fonts folder. Close the windows and restart your computer to install them.

• Links folder: Has all the logos on the black bar. Must be included in your project folder.

When you place your Artwork [saved as a CMYK .tiff at 300dpi] into the poster file, you will be instructed to package it which will place your Artwork in this Links folder where it needs to be.

• InDesign file: A file in which you place your image and layout the poem using text windows [T tool]. You will need to use this file on a computer with the InDesign application loaded on it. All studio lab computers at MICA have this application as well as. You will need to save your final file down to CS3 for the MTA printer. They do not have CS4 or CS5.

• WoW poster pdf: Print out this reduced size file and use for sketching.


Design Requirements:

• Fonts: All poems MUST use only Helvetica Neue Light & Bold.

Italic can only be used if the poet uses it.

• The integrity of the poems structure must be maintained

• Final art needs 1/8” bleed on top, bottom & left side

• Black banner must be on right side

• Poster includes Title of Poem, Poem, Author/Grade/School/Teacher credit [keep format]

• MICA student credit must be run at right side of art with the baseline ¼” from black banner

in 9pt caps Helvetica Neue [in black or reversed out as white in bold] as follows:

ILLUSTRATION & DESIGN: JANE DOE / MICA ’12 [ or your graduation year]

Making your sketches:

Start by printing out the pdf file to “fit media”. This will shrink the large file to fit 8.5x11” paper

and give you the black banner. You can make as many of these as you need and draw sketches

on it, or sketch elsewhere and photocopy [enlarge or reduce] to make your image. Using this

pdf will help you create an image that fits the poster image shape.

As you sketch, have your poem nearby and remember that you must allow space in the composition

for the poem. You can mock up the poem by using handwritten block letters OR print out your

poem file, reduce it on a copier and to tape in place while sketching.

Use a photocopier to enlarge your sketch to the final poster size. Look at your sketches at a

distance. This is the way they will be seen on transit buses & LightRail cars.

Making your final art:

Get feedback on your sketches before going to final, then create your final art in the correct

proportion. Scan the final art to be 300dpi, CMYK to this size: 11 1/8” high x 21 3/8” wide.

This includes a 1/8” bleed on the left, top and bottom. This part of the image will be cut off so make sure it is not critical information.

If you file is not this proportion, then you have made the artwork at the wrong size.

Save your file as a .tiff, uncompressed. The file will be big. Color or contrast correct as needed.

Clean up any dust or other unwanted stuff on the file.

Save it and name it: YOUR FIRST INITIAL LAST NAME_NAME OF POEM in a folder with

your name on it on your CD or drive. Bring this to the class where we will do an InDesign

Workshop to put your image into the InDesign file.

Making your InDesign file:

1] Open the InDesign file in the Words on Wheels folder. Use the picture tool [in the tool bar,

it is the rectangle with an x thru it].

2] Make the picture box 11 1/8” high x 21 3/8” wide with the right edge lined up at the black banner. The window will hang 1/8” outside the document edge at the top, bottom and left.

3] Do a command+D to get a navigation window. Navigate to your image file and click “open”.

This will bring your image into the InDesign document. If you have made the Artwork the correct

size it will fit properly.

4] Make a type box using the “T” icon in the tool bar. Copy and paste your poem

from your Word doc of the poem. This will ensure there are no spelling errors. Put the title,

poem, author credit and your credit line in separate text boxes so they can be arranged

more easily.

Either make the type black or white, depending on your image. Colors in the type should be

used sparingly if at all.

5] Once you have all the poem copy in the type box [make sure the window is big enough to

read all the type], then select the type and change the font to Helvetica Neue and change the

weight [light or bold] and the point size. You may also wish to increase the letterspacing

somewhat [+25] in the menu window at the top where the AV with a double headed arrow

below it. At this point, you can move the type around until it works best with your image.

Remember, you sketched the poem into your image during the sketch stage, so use this

as a guide for the typeset font.

6] Save your Indesign file renaming it: YOUR FIRSTNAME&LASTNAME_WoW. The

application InDesign will add the suffix of .indd to your file.

7] IMPORTANT: To make sure you have all the necessary things to print [InDesign file,

image and fonts] go in the Menu Bar to File>Package. The first window allows you to add contact

info in case the printer has any questions. The next window names your packaged folder the same as your InDesign file and save to a destination of choice. Choose the desktop to make it easy to find.

Making your Print Out:

Burn your packaged folder onto a CD or drive and take it to the ArtTech Lab.

They will need to print it out on the large printer to get it full size. Printouts smaller than

full size will not be juried. You can save costs by printing out your file first on a smaller

printer by tiling the image and carefully connecting them together. The prints will need to carefully trimmed and carefully taped together on the back. Remember sloppy presentation

will detract from your submission. What you save in $$, you pay for in time.



Blog Headers

Here are the blog headers that everyone created. Some of the image files given were broken, so this is not everyone.


Sarah Machicado


Stacey Montebello


Kristin Nohe


Dain Suh


Chelsea Soisson


Alex Lasher

Monday, February 7, 2011

WEEK THREE

Critique for Week Three was done via email. Here are some of the Edible Alphabets done for the assignment:
L to R: Kate Guthrie, Alex Lasher, Suki Kim, Annalise Olson
L to R: Sairom Moon, Chelsea Soisson, Nicole Mueller, Sarah Machicado
L to R: Gabriela Gonzalez, Kristen Acampora, Dain Suh, Eve Mobley
L to R: Hannah Trieb, Nora Truskey, Jiah Sin, Minjie Yoo [broken file]

Using the edible letterforms do this assignment for homework:

Project 04 : Planet Produce Graphic - Use your alphabet to create a graphic iconic shape for the local produce stand Planet Produce. Include the name of the store as the largest element and these adjectives as lesser elements: Juicy, Local, Organic, Fresh, Raw, Crunchy, Smoothie, Variety. You may silhouette your alphbet for smaller letters if needed and/or add produce elements to fill out the shape. The artwork must be made of edible things. One student’s solution will be considered for a t-shirt and bags and needs to be translatable to screenprinting. You can mock up the art on a photo of a shirt and bag if you choose.