05: Then use your alphabet too create a headline, book title or message poster. Work-in-progress next week.
Size: 11x17 vertical on both. Medium: Color [even if it is limited in palette], your choice for materials. Essential Qualities: A spirited use of nature or natural forms. Finals: Due Mar 2. Color Digital output, make the presentation look good.
Also, bring the digital files of your coffee labels and the labels on bags so we can get proper documentation!
here are some pictures from our crit at High Grounds!
04: Make an alphabet using found natural objects or inspired by nature. Capture letterforms rendered from life, stylistically/graphically interpreted or capture photographically. Digital and manual manipulation allowed, just keep it consistent. Scan your art at 200%, 300dpi and save file for Project 05.
05: Then use your alphabet to create a headline, book title or message poster. Work-in-progress next week.
Size: 11x17 vertical on both. Medium: Color [even if it is limited in palette], your choice for materials. Essential Qualities: A spirited use of nature or natural forms. Finals: Due Mar 2. Color Digital output, make the presentation look good.
Next week we'll be going to High Grounds Coffee in Highlandtown at 11, so if you have a car, bring it!
here are the videos from this week:
and since some of you guys wanted to see examples of previous people's projects for this assignments, I present you with:
Bring your final artwork printed on label paper with the corners rounded. Label paper will be in the Illustration offices with Erin Gleeson on Thursday (weather permitting).
If you have a car, please bring it next week since we might drive up to Highlandtown for the critique at High Grounds.
As per usual, please bring your weekly alphabet for us to collect.
The Baltimore Artists Blend 12-ounce bags from local coffee shop High Grounds in Highlandtown (http://www.highgroundscoffee.com] have featured the work of local artists. High Ground’s idea is to help promote the local art scene and struggling artists, said shop owner Brett Bixler. For this project, we will create handlettered labels for a variety of High Grounds blends.
Size: Artwork 3” x 4” vertical. Medium: Color or B&W as appropriate. Final art as color digital output, make the presentation look good.
Essential Qualities: Legibility and visual interest. Inclusion of all copy & UPC symbol.
Final: Completed label trimmed to size. Mock ups on sticker paper trimmed and placed on bags. Place your name in pencil on the bottom of the bag. Schedule: Feb 2 – High Grounds project assigned > Guest: Brett Bixler
Feb 9 – Concept sketches reviewed, InDesign tutorial in classes. Revise sketches for homework, start final art
Feb 16 – Final art finished, label printed. Apply label in class
and here are some photos from last weeks class: Brett Bixler & Cathren Kull helping students out with their ideas.
Choose 1 character to execute in its correct form [Constructed] the use the same character and destroy is, take it apart or rearrange it [Deconstructed]. Leave some aspects of the constructed form so that we can know what letter it is. Try to deconstruct it in some way that pays attention to the form.
Homework: Develop one constructed and one deconstructed piece for 9am pun-up, both 11x14 vertical. Scale and place the letter on the format to make it appear interesting and planned out.
size: 11x14 vertical B&W for each letter form.
Medium: your choice for execution
Essential Qualities: go for the structural perfection of the original letter form [you can photocopy a letter for up to make it fill the page]. Be imaginative when you deconstruct it. Conceptual approaches are encouraged.
Final: Pin-up in class 9am next week. Digital output, make the presentation look professional. Present constructed on left and deconstructed on right, side by side.
Course Description This course is a study of letter forms in hand drawn form. Students will learn the bascidescriptions of letters, learn to create letters that are legible, illegible, abstractions, expressive forms, descriptive of a theme or meed, formally correct, patterns, textures and experimental. Everything starts with hand drawn forms, but will also employ manipulation. Historical roots of handlettering will be covered and examples of contemporary hand lettering will be shown.
Sketchbooks You are required to bring a sketchbook to every class, critique and meeting. Each week you are required to draw one alphabet in your sketchbook. Pin up a photocopy of your alphabet at the start of each class. This will count as 25% of your grade. Spend about 1 hr on your sketchbook alphabet in addition to your assignment. As an alternate, you can also take photos of letterforms you find in the world. You would need 10 images printed on one sheet of 8.5x11” to act as a substitute for a full alphabet.
Grades Consult the Academic Bulletin for information on grading letters and what you need to earn each. Work ethic, homework, crit participation, quality of work , creativity/originality and attendance are all important factors in your grade.
ABOUT THE FACULTY
Whitney Sherman is an award-winning illustrator whose limited edition lines of hand-painted ceramics are sold under the Pbody Dsign name. She can't get enough of good handlettering and uses it whenever possible.
Questions? email me at wsherman[at]mica.edu
RECOMMENDED BOOKS
Benerra, Neal & Brougher, Kerry, Ed Ruscha, Smithsonian Institute, Washington, DC, 2000.
Berry, John D., U&lc : Influencing Design & Typography, Mark Batty Publisher, 2005.
Emmerling, Leonard, Basquiat, Taschen America, Los Angeles, CA, 2003.
Fella, Ed & Blackwell, Lewis & Wild, Lorraine, Ed Fella : Letters on America, Princeton Architectural Press, 2000.
Friedl, Friedrich & Otto, Nicklaus & Stern, Bernard, Typography, Black Dog & Leventhal, New York, 1998.
Gastman, Roger & Houser, Jim, Babel, Ginko Press and R77, Corte Madera, CA, 2005.
Grushkin, Paul, The Art of Rock Poster from Presley to Punk, Abbeville Press, NY, 1987.
Heller, Steven & Ilic, Mirko, Handwrittten, New York, Thames & Hudson, Inc., 2004.
Laskey, Julie, Some People Can’t Surf, The Graphic Design of Art Chantry, Chronicle Books, SF, 2001.
Lupton, Ellen, Thinking with Type, Princeton Architectural Press, New York, 2004.
Matisse, Henri, Jazz, George Braziller, Inc., New York, 1985.
Matthias, Arnold, Henri De Toulouse-Latrec : 1864 – 1901, The Theater of Life, Benedikt Taschen Verlag GmbH, 2000.
McMullan, James, The Theater Posters of James McMullan, Penguin Putnam, Inc., 1998. Perry, Michael, Hand Job : A Catalog of Type, Princeton Architectural Press, 2007.
Rothenstein, Julian & Gooding, Mel, More Alphabets and Other Signs, Chronicle Books, SF, 2003.
Ruscha, Edward, They Call Her Styrene, Phaidon Press, New York, 2000.
Spender, Stephen [editor], Hockney’s Alphabet, Drawings by Davud Hockney, Random House, New York, 1991.