Project 3: High Grounds Coffee Label

The Baltimore Artists Blend 12-ounce bags from local coffee shop High Grounds in Highlandtown (http://www.highgroundscoffee.com] have featured the work of local artists. High Ground’s idea is to help promote the local art scene and struggling artists, said shop owner Brett Bixler. For this project, we will create handlettered labels for a variety of High Grounds blends.


Size: Artwork 3” x 4” vertical.
Medium: Color or B&W as appropriate. Final art as color digital output, make the presentation look good.

Essential Qualities: Legibility and visual interest. Inclusion of all copy & UPC symbol.

Final: Completed label trimmed to size. Mock ups on sticker paper trimmed and placed on bags. Place your name in pencil on the bottom of the bag.
Schedule: Feb 2 – High Grounds project assigned > Guest: Brett Bixler

Feb 9 – Concept sketches reviewed, InDesign tutorial in classes. Revise sketches for homework, start final art

Feb 16 – Final art finished, label printed. Apply label in class

and here are some photos from last weeks class:

Brett Bixler & Cathren Kull helping students out with their ideas.






also, here's last weeks in class video: